New Generals | Organic Children’s Clothing | Denmark

New Generals stimulates children’s imagination and opens a world of thoughts and creativity | Keywords are fantasy and bigger bolder graphics | They create children’s clothes in 100% certified organic cotton, super soft against the skin and gentle to the environment | New Generals is as ethical as it is stylish | New Generals are actively working to reduce their environmental impact in terms of production and transportation | But the largest share of energy consumption occurs when you wash the child’s clothing, so New Generals therefore recommend that you always follow the washing instructions in their products, for environmental reasons and for the sustainability of the clothes | By thinking about how you wash the child’s clothes, you will help reduce the environmental impact and conserve natural resources – and the child’s clothes will also last longer | New Generals cotton is certified by Global Organic Textile Standard (GOTS) |


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